Media & Marketing

LANTO specializes in optimizing your university's global presence by leveraging the power of Chinese social media platforms and media coverage. With a strategic approach and a strong network, we can help your institution make a significant impact in China.

Chinese Social Media Reach

China's social media landscape is vast, and we understand the importance of establishing a strong presence on platforms like WeChat, Weibo, and Red. These platforms collectively engage millions of users daily, presenting a massive opportunity for your university to connect with Chinese students and parents.

Through LANTO's expert management of your official WeChat and Red accounts, we curate engaging content in the form of articles, pictures, and videos. This approach ensures increased awareness and recognition of your university among the target audience. We can also facilitate group chats and host webinars, providing a direct and interactive channel for prospective Chinese students to engage with your institution.

Media Coverage Expertise

At LANTO, we have nurtured valuable relationships with prominent media organizations in China. Our team offers a diverse array of media coverage options, ranging from interviews conducted over the phone, online, or in person. Whether you seek digital or print media exposure, we are dedicated to securing extensive coverage that resonates with a broad Chinese audience.

Our media outreach strategy is designed to effectively communicate your university's unique strengths, values, and achievements, reinforcing a positive and compelling brand image in the Chinese market.